Most stores in the baking industry think that marketing means discounts, giving discounts to customers, or posting a few flyers in the store. In fact, overall marketing is a very complex system, including the following aspects that work together to achieve results. , store design
, product display
, store staff service and shopping guide
, product and store promotion
, product positioning and variety matching
, promotion methods
These six parts are complex and closely connected to each other.
2. I think competition from outside the industry should attract our attention.
Outsiders will use unconventional methods to occupy the market. The methods are rich and varied, and it is not easy to discover the secrets. Please pay more attention. When outsiders and companies enter the baking industry, they may not slowly open one store after another like us. Instead, some companies with financial strength may enter through capital operations. To put it simply, it means using funds to buy companies that are already profitable and have a certain market share and reputation, and then go in directly.
Hualin Pinhuaju Western Cake has summarized the same for us. The current competition in the baking industry is mainly based on product competition. We need to start from this aspect and adopt feasible and suitable store management methods to make competition more competitive. It is a driving force for development. For enterprises, it is a good opportunity to improve their capabilities. For consumers, it is also a good time to choose good baked products.
Hualin Pinhuaju Western Cake_Guangzhou Shixiaoyuan Catering Management Co., Ltd. overall marketing competition